The Challenges

TMAP regularly releases a series of reports called Missing the Target, which focuses on identifying barriers to the delivery of AIDS services around the world, and holds national governments and global institutions accountable for improved efforts. Following the reports, civil society teams in each country conduct follow up advocacy campaigns based on the recommendations of the report. For the Missing the Target reports, TMAP wanted to add infographics to show certain statistics in the reports, which would illustrate each country’s target goals in advocating treatment and prevention of HIV, and would also show the current statistic of how far the countries would have to go in order to reach that goal. The reports thus far have been very text-heavy and devoid of graphics.

In July 2010, TMAP launched a campaign called Four 4 Women, dedicated to preventing vertical transmission of HIV. It advocates for a more comprehensive approach to the prevention of vertical transmission, through four main points, or “pillars.”

• Primary prevention of HIV infection among women of childbearing age, which includes: voluntary testing and counselling of women of childbearing age, STI management, access to condoms, empowerment of women and ending violence against women
• Preventing unintended pregnancies among women living with HIV which includes: awareness of sexual and reproductive rights, access to family planning counselling and services
• Preventing HIV transmission from a woman living with HIV to her infant which includes: voluntary testing and counselling of pregnant women, provision of effective and safe antiretroviral prophylaxis, safe delivery, correct guidance and support for infant feeding
• Providing appropriate treatment, care, support to mothers living with HIV, their children, and families which includes: ARV and OI treatment for women, their infants and families; nutritional, psychosocial, legal and economic support; home-based care; and ending stigma, discrimination and violence.

The Solutions

The Four Pillars
We wanted to create graphics that would encompass the whole pillar, rather than just part of it. A simple set of graphics centralized around the woman, child and her family was designed.

ICASA
The TMAP team also wanted to broaden the types of campaign materials they were using from paper handouts to wearable items such as t-shirts, badges, stickers, pins, and the like, to potentially appeal to a younger crowd. TMAP was preparing for ICASA (International Conference on AIDS and STIs in Africa) and wanted to develop these kinds of materials as handouts with the conference, and in addition to creating a logo for TMAP to use at the conference, which would be held in Ethiopia in December. They wanted something to go along with the statement “Putting Women at the Heart,” a logo that would be simple and easy to translate across countries. The final design is of a woman cradling her child, with her arms referencing the shape of the AIDS ribbon.

Missing the Target
TMAP wanted to add infographics for the statistics in order to draw attention to the gap between the goals and the current state of the countries, to show that they are, in fact, “missing the target.” A simple bar graph was chosen for this - however, certain statistics will have different infographics, and these are currently under development.

Stop the Use of Single-Dose Nevirapine
Another campaign of TMAP was to stop the use of single-dose nevirapine, a drug used widely by under-developed countries in order to stop vertical transmission of HIV from mother to child. The drug is cheap and only one dose is needed, thus its appeal – however, it is not very effective compared to the other drugs out there. TMAP wanted an “activist”-style postcard that would urge specific areas of the world to stop using this drug. A postcard was design which boldly stated the cause on the front and explanation of the drug and its downfalls on the back. Future plans for the anti single-dose nevirapine campaign include a poster, stickers, and possibly a giant postcard that would be presented to the representatives of certain countries during conferences.