International Treatment Preparedness Coalition
International Treatment Preparedness Coalition (ITPCru) was gearing up for the International AIDS Conference in Vienna and finalizing their \"Keep it Global\" campaign directed at the Global Fund to Fight AIDS, Tuberculosis and Malaria to be unveiled at the conference.
ITPCru wanted to use strong colors that would be identifiable and convey the meaning of their campaign and brand through visual imagery. Business cards and letterheads were designed to reflect the new branding and multiple languages, English and Russian, ITPCru clientele spoke. In preparation for the International AIDS Conference, stickers, magnets, t-shirts, SIM card holders, stamps, report covers and flyers needed to be designed and produced with the updated brand. Lastly, Parsons Fellow Matt Ruby assisted the organization with the implementation of Pereboi, a website that users document stock-outs through a simple web form.