International Treatment Preparedness Coalition
International Treatment Preparedness Coalition (ITPCru) was gearing up for the International AIDS Conference in Vienna and finalizing their "Keep it Global" campaign directed at the Global Fund to Fight AIDS, Tuberculosis and Malaria to be unveiled at the conference.
ITPCru wanted to use strong colors that would be identifiable and convey the meaning of their campaign and brand through visual imagery. Business cards and letterheads were designed to reflect the new branding and multiple languages, English and Russian, ITPCru clientele spoke. In preparation for the International AIDS Conference, stickers, magnets, t-shirts, SIM card holders, stamps, report covers and flyers needed to be designed and produced with the updated brand. Lastly, Parsons Fellow Matt Ruby assisted the organization with the implementation of Pereboi, a website that users document stock-outs through a simple web form.
International Treatment Preparedness Coalition of Russia (ITPCru)
St. Petersburg, Russia
The International Treatment Preparedness Coalition (ITPCru) in Eastern Europe and Central Asia was created in 2006 as a response by activists to the need to support AIDS organisations working in the Russian-speaking New Independent Nations and Baltic countries. ITPCru’s website contains information on rights protection, community mobilization, new clinical trials and recent developments in HIV prevention, treatment, care and support, and its mailing list has become the most popular communication tool in the region. The website and the mailing list provide a means of distributing crucial information and providing a space for people living with HIV to discuss issues that affect them. Through this service ITPCru mobilizes and trains people living with HIV and effectively improves their inclusion in local, regional and international decision-making mechanisms. Among its achievements, a set of recommendations for the 2008 UNGASS report on “Russia’s Way Towards Universal Access to Prevention, Treatment and Support for HIV/AIDS” was developed by activists. Similarly, ITPCru was able to lobby the Global Fund to extend the third round of the “Globus” project in Russia, an important accomplishment given the government’s refusal to fund prevention programmes for vulnerable groups including people living with HIV, people who inject drugs, sex workers, men who have sex with men and migrants.
Matt Ruby is an interaction designer living in New York City whose work includes webbased interaction, physical computing, mobile application development and interactive art. A background in art and design as well as experience in construction and fabrication has given him a wide variety of skills and perspectives to use in his work.